Course learning outline:
- Understand the importance and impact of the MICE industry
- Analyze the factors influencing the success of MICE events
- Develop proficiency in pre-event, on-site, and post-event management
- Understand decision-making processes of MICE organizers and participants
- Teacher: Siam Admin
Course learning outline:
- Discuss principles and practices of advertisement and role of promotion for the product and services in business
- Develop omni-channel marketing communication for the business
- Apply proper media to promote brand, product and services for competitive advantage
- Describe the effectiveness and possibilities of advertising and promotion in today's networked society
- Teacher: Aj. Sabbir Hossain
Course learning outline:
- Explain research methods and differentiate between qualitative and quantitative research.
- Explain appropriate theories for research, write literature review from the prior literature.
- Develop hypotheses, conceptual framework for the research and questionnaire to collect data.
- Analyze data; and the result drawn from research and recommend future research.
- Teacher: Dr. Sumaia Farzana
- Teacher: Aj. Saif Ur Rahman
- Teacher: Siam Admin
- Teacher: Aj. Somsak Nontaganok
Course learning outline:
- Create a toolkit of communication strategies and tactics for negotiation while demonstrating awareness of the various dispute resolution and negotiation processes.
- Recognize and connect with other negotiators effectively, preparing for conversations, and building collaborative partnerships.
- Demonstrate knowledge of conflict resolution strategies that produce positive results.
- Demonstrate a variety of communication techniques to improve the organization's negotiating position (particularly, skills of persuading others).
- Teacher: Dr. Cheol Je Cho
Course learning outline:
- Demonstrate knowledge on various marketing or management topics for related business through academic writing.
- Teacher: Dr. Sumaia Farzana