Course learning outline:
- Discuss the knowledge that encompasses and incorporates the key elements, boundaries, vocabulary, and conventions of digital marketing.
- Plan strategies for SEO and PPP
- Identify online consumers and design appropriate online advertising for digital consumers.
- Prepare digital marketing campaign and formulate tactics for enhancing digital consumers.
- Teacher: Aj. Sabbir Hossain
Course learning outline:
- Describe data types, how they are used, and the benefits and drawbacks of using quantitative data to understand the world.
- Evaluate and differentiate between data and information and analyze them for better decision making.
- Use statistical software to use data and interpret the result for business decision making.
- Analyze simple research designs to identify causal relations between variables.
- Teacher: Dr. Sumaia Farzana
Course learning outline:
- Discuss the importance and prevailing theories and examples of organizational effective leadership
- Discuss various leadership skills for effective organization
- Identify the power and influence of leaders, and identify the innovative mindsets needed for leaders in the dynamic business environment
- Compare and contrast different leadership styles for management
- Teacher: Aj. Saif Ur Rahman
Course learning outline:
- Discuss concepts, issues and practices of operation management
- Formulate strategies to increase productivity and analyze operations in manufacturing and service industries
- Apply tactics for planning and control, safety management, and identify strategies for controlling supply chain in the business operations
- Analyze just-in-time inventories and plan for future
- Teacher: Dr. Khwanchol Kampan Ninlaor
Course learning outline:
- Evaluate the internal and external environment for competitive advantage of the
organization. - Explain porter's five forces, and strategic mix for business.
- Apply appropriate strategy for the organization to gain competitiveness.
- Analyze competitors and combine the data required to evaluate the strategic
health and long-term financial performance of the company.
- Teacher: Siam Admin
Course learning outline:
- Understand the history and evolution of the service industry
- Acquire knowledge of service management principles
- Understanding of the tourism industry, including its evolution, significance, and hotel components
- Examine the roles and policies of governments in developing tourism organizations at both national and international levels
- Teacher: Aj. Katayoun Ghazaei
- Teacher: Dr. Sumaia Farzana
- Teacher: Aj. Saif Ur Rahman
117-503 Data Analytics and Visualization 3(3-0-6)
- Teacher: Dr. Parham Porauhan (Ph.D.)