Pre-requisite: 221-209 Business Statistics, 221-210 Business Economics
Course Description
Types of data, data identification, data collection, data analysis, and the principles, practices, and approaches used in business. The difference between data and information and using software tools to analyze data for better decisions are some topics to be covered. In addition, topics covered include, correlation analysis, linear and multiple regression models using a spreadsheet, or SPSS, for problem-solving and decision-making
- Teacher: Dr. Sumaia Farzana

221-313 Organizational Behavior 3(3-0-6)
Prerequisite – 221-211 Organizational Management
2) Identify and examine dynamics of teams, techniques of team-building, and cultural diversity
3) Identify and analyze individual and group behaviors and their communication styles and decision making in organization
4) Select motivational theories to understand individual and group behavior and select rewards for them
- Teacher: Aj. Saif Ur Rahman

221-441 Brand Management 3(3-0-6)
Pre: 221-205 Principles of Marketing
Elements and factors that influence the success of brand, brand name, trade mark, copyright, logo and packaging design. Communication tools that create brand awareness of target group. Strategies used to create strong brand. Evaluation of brand success.
- Teacher: Aj. Sabbir Hossain

221-423 Independent Project
Prerequisite: 221-328 Research Methods
The focus of this course is on individual work to prepare academic papers or case studies or business projects while being guided by advisers and lectures.
- Teacher: Dr. Sumaia Farzana