221-450 Consumer Behavior 3(3-0-6)
Pre: 221-205 Principles of Marketing
Principles and analysis of consumer behavior in buying decision. Consider the various factors that affect buying decision process. The course also provides students with knowledge of motivations, learning theories, attitudes, values and influence of social and cultural traditions.
221-441 Brand Management 3(3-0-6)
Pre: 221-205 Principles of Marketing
Elements and factors that influence the success of brand, brand name, trade mark, copyright, logo and packaging design. Communication tools that create brand awareness of target group. Strategies used to create strong brand. Evaluation of brand success.
221-459 Data Science for Business 3(3-0-6)
This course introduces the vital principles of data science, data mining techniques for business and finally sstudents will be able to extricate the useful knowledge for adding a value for business. Futher, the course provides examples from real-world business problems to demonstrate these data science principles. The key topics which will cover throughout this course are; data-mining process to gather good data in the most appropriate way, how to improve communication between business stakeholders.
221-305 Production and Operations Management 3(3-0-6)
Pre: 221-101 Principles of Financial Accounting; 221-204 Business Finance
Fundamentals of Management and production operations underlying the solution of problem relating to optimum utilization of factors of production, production process, control and production operation. Forecasting, quality control, ‘just in time’ inventory practice and safety practices.